When it comes to making the most out of your website and blog posts, most tend to concern themselves on deciding what essential material to cover. While content is important, take full advantage of the work you create by honing in on more — strategic timing.
What should you post?
First determine your business’s blogging goal. Will high traffic be the main focus or is the company looking to gain enough traffic to obtain for a specific or local following? Once you know what your goal is, define your desired audience and develop topics that would attract them to your blog. Optimize your post titles to make it easier for those searching for a topic or service to find your company. Adding a call to action is a great way to get readers to subscribe or interact with your blog, site or product.
How often should you post?
Will you post every other hour or just three times daily? To decide what would serve best for your brand, pay attention to your competitors. Observe companies that are at your level as well as those companies where you’d like to be. There’s no reason to apply pressure to your small business to produce the same quality and quantity of work as a big business, especially if you’re just beginning. Allow the post frequency to correlate with your industry’s ability, challenging limits but never producing unnecessary stress. Allow your brand room to develop. You may find that your company only needs one post a day, or even one a week, to reach your traffic goals.
When should you publish your posts?
Once again — timing, timing, timing. You want to post when your audience is most engaged. There’s no point in publishing your best work when the majority of your audience is in bed. The goal is to continuously increase engagement. Save those posts for when the bulk of your audience is up and able to like, comment, share and subscribe.
When is your audience most engaged?
There is a science to social timing. High-activity hours are undoubtedly during the day time. There will be more visitors and more engagement because more people are awake, but on the other hand, your posts are more likely to get buried under other posts and have a higher bounce rate. Night time brings low-activity hours. You’re less likely to get new visitors and comments, but your post has a higher chance of standing out due to the fact that it is not a normal post time for other sites. When it comes to figuring out the best time to post, break down the engagement to its simplest form. Look at what times your blogs bring the most traffic. Is it noon while everyone is on their lunch breaks, or is it in the middle of the night when people seem to be restless? Go even further by breaking the data down by gender. Are men more likely to read your posts in the day than women? Use that information to better tailor what and when you publish.
Continuously monitor these elements. Fearlessly experiment with timing and posting lengths to optimize your advantage of gaining engagement on your posts and site. The best part of blogging is that nothing can hurt as long as you’re learning, so jump in head first and try something original!