If one were to glimpse our wifi password, it would reflect (albeit in a very tongue-in-cheek manner) what we here at AdRizer exactly do. While we obviously cannot divulge the key to our source of power, what we can say is that it’s a very modest and basic reflection of what goes on within our hallowed plaster walls.
So what precisely do we do?
It’s honestly an excellent question, one that many a person has asked with either great inquiry or great confusion. And, inevitably, the answer is almost always met with the opening word “Well….”. It’s all a very technical process with several operating components, but that doesn’t mean the explanation needs to be an overstuffed answer filled with jargon and technobabble. Because, you see, at our very core we are simply creators.
Like all great creations, it all starts with an idea. “What if we created a tracking platform that displays real-time results, allowing you to adjust spending for greatest revenue? What if we did that? Why don’t we do that?” And so we did. AdRizer created a program in which to build campaigns and adjust monetary flow to reflect fluctuation on a real-time basis.
Here’s what happens:
It all starts with an idea. “Hey, writers, what if we wrote this trending article about how a heroic dog saved this person’s life” or “the inspirational tale of how this woman helped out this homeless man?” Perfect! Right? Perhaps so, perhaps not. You see, viral content is like a river that will inevitably change course at any given moment. There’s no discernable reason for this, it just bends at the whim of the content-hungry masses. So our task is to evaluate content based off of previous performance. “Dogs are great, everybody loves dogs. Inspirational is usually a crowd pleaser, let’s try that.”
From there it’s down to the writers (yours truly, as well as our other fantastic but obviously inferior writers) to comb through the story and determine the meat of it — the part readers will be the most interested in — and, using some foreshadowing trickery, make some allusions to what the readers will find if they feel so inclined to click a little deeper. Like the episodes of a television series, each slide must make the reader feel like true mountaineers — cliff hanging, that is; cliff hanging. You have to entice them with a reason to continue reading about this wonderful canine who just changed the world.
Once the story is complete and optimized to keep even Orson Welles himself thoroughly intrigued, it then gets handed off to the media buyers like Olympic athletes passing the baton to the next runner. Here’s where we put the “tech” in “technical.” From here our buyers must work with the good folks over at Yahoo, Taboola, and Outbrain to make sure that the ads they’re creating to entice people to click onto our articles are as tasteful and honest as possible.
The media buyers use a program developed by our braintrust of engineer wizards to create these campaigns that are then launched into the ether of the internet. But the job hardly stops there. Once we start drawing the traffic flow to our site, the onus is on us to keep traffic coming to our site for as long as possible. If people are only clicking through the first few slides, we need to figure out what’s preventing them from reading through to the end.
Seems like a lengthy procedure, right? It’s only the half of it.
Because while we’re writing and buying traffic to our own sites, there’s another half of the company who’s doing the exact same thing, just for other clients. Yes, we’re so proficient at what we do that we have other people tapping us on the shoulder and saying “Um, yeah, could you do that for us?” The secret lies with our super program that tracks how much money is being spent, how much traffic it’s attracting, and what kind of revenue we’re receiving.
And the best part of it all? Everything is done in real-time. Meaning that we’re not setting up a campaign and then leaving it be until tomorrow morning when we come in and — oops — we just lost revenue. If we’re seeing those unfavorable red numbers, it’s something that’s fixable within minutes, seconds even.
What we accomplish is revolutionary. Not in a “we’re throwing off oppressive tyranny by dumping tea into the bay” kind of revolutionary, but more like in a “we’re more successful at this than anybody else” kind of way. We’re forward thinkers, trying to not only come up with and implement our current good idea, but striving to come up with the next good idea.