You’re checking in to your favorite news site when you suddenly find yourself engrossed in a fascinating article. It may not be a site that you initially recognize, but you’re practically on the edge of your seat waiting to see how it all concludes. How on earth did you end up here? Then you recall that ad you selected — that eye-catching image you rested on that brought you to the place you are currently.
Your little transition was simply due to your own basic human awareness that was optimized for maximum effectiveness. You noticed something that stood out amongst everything else occupying your screen, and so you followed the path that was laid before you. So who was the creator of that striking ad that deviated your attention?
As a resource for publishers, our media analysts and media buyers at AdRizer have spent years figuring out how best to monetize online advertising. We’ve taken known facts about human nature and adapted it to our own platform. We know there are certain drawing factors, and so we’re crafting ads that follow those guidelines.
Once we mastered this technique for ourselves through our own sites, we developed ourselves into a full-fledged analytics platform that now operates as a resource for other companies to reap what we’ve worked so dedicatedly to achieve. In an emerging ad tech market that can still suffer from a lack of definition, we’re here as a resource for publishers to bring clarity out of chaos.
Our tracking platform is top-of-the-line when it comes to taking publishers’ content and converting it into viable revenue. Our team of engineering wizards work diligently each day to ensure that our platform operates at maximum efficiency, whilst our media buyers and analysts strive to wield that tool with the mindset that people naturally gravitate towards the unconventional. We simply harness that human instinct and channel it into our work.