Data is crucial in nearly every aspect of the ad tech industry — whether it’s tracking performance, spending and revenue, or even fraudulent activity, how you decide to optimize your numbers can make or break a company.
But in this expanding industry where millions of pixels are being bought and sold every day, wouldn’t it be more comforting to know that all your work and hard-earned money could be tracked in real time? Well, thanks to AdRizer, you can.
In a market that’s as volatile as the online advertising space, you have content, clients, competitors and partners interacting all in one place, striving to create the most lucrative and engaging billboard that one may see while navigating the congested online highway.
And while the sponsored content itself is important, what’s even more crucial is which ads have the most profitability. And with an integrated software platform like AdRizer uses, you’re able to organize this data in one cohesive format.
Tracking data begins with content. Once writers and media teams create ads and buy space, managing these campaigns becomes the immediate focus. This is where evaluating the traffic you may or may not be receiving comes in.
Everything matters — costs per click (CPCs), cost per impression (CPMs), the number of bids you make, the number of clients you’re working with and unique and total page views — it’s even vital that you stay on top of spam-filled sites to ensure your money is in the right places.
Monitoring things like clicks and impressions is important because that way you are able to follow both the spending and the profitability of each campaign. These numbers can fluctuate continuously by the minute, and sometimes even in seconds, meaning that real time data can be the difference in your ROI (returns on investment).
With a system like Cortex that’s unique to AdRizer, you can track these numbers all in one place, which gives you an ability to follow the consistency and efficiency of each one on all platforms, from desktop to mobile. Here you can get up-to-the minute data, allowing you to be confident on when and where you’re buying.
Ad tech can be tricky, because unlike traditional advertising, traction can both spike and slip without much warning, and instead of having a set length of time to be visible, you can launch and take down campaigns at will.
This is why the bidding strategy is imperative. Over or under spending separates profitability margins, and knowing just when the peak times are will allow you to bring these numbers to their utmost potential.
Thanks to a system like Cortex, over the years, AdRizer has been able to bring down our live number tracking from refreshes every day, to every hour, to every 20 minutes, and now every five minutes or so. With up to date information like this, it’s never been more clear to know which of your campaigns are making money, and which are not.
Being able to focus on these key metrics allows ad tech companies to be able to maximize efficiency at a rate that used to not be possible, and therefore the industry has become increasingly more competitive.
Future Of Ad-Tech
As data continues to shape the industry, the more often we can monitor these numbers, the better idea we’ll have about which sort of content does well, and where. And at the end of the day, this will not only benefit the ad tech companies themselves, but also clients, partners, and ultimately, the average person on the internet, providing them with exactly the type of content they didn’t know they needed.
AdRizer is continuing to push the boundaries when it comes to real time data tracking, and for that reason, we’re elevating the digital marketing industry to higher heights.