It’s an age-old question that advertisers and publishers have been asking themselves since the beginning: How do I make my product sell? While there seemingly is an endless amount of factors that can be worked and reworked to create the ultimate advertisement, we’re here to talk about one simple, yet integral element: Headlines. It can be the easiest thing to overlook, but we believe a headline can make or break an ad.
Here at AdRizer, every component of the company relies heavily on the next. From the most complex engineering algorithm to a simplistic headline, these are the building blocks of our company. Nothing is deemed too insignificant for us to ever dedicate less than 110% to it. Our engineers have the hardest and arguably most important job of making sure everything is working like clockwork. As writers, it’s our job to draw our readers in and hook them on whatever product we’re advertising. So, we’ve combined a few tips and tricks of the trade, giving you a glimpse into the method to our madness and a headstart when crafting your own headlines.
Keep Things Simple
This point can seem incredibly basic and redundant, but we cannot stress the importance of sticking to regular, everyday vernacular. The advertising and tech industries already are complicated enough with their buzzwords and acronyms, so why add to the chaos? The easiest way to kill your ad is to stuff it to the brim with lingo that no one understands, and frankly doesn’t want to. Sweet and simple equals accessible and clickable.
Going hand-in-hand with our first point, people ultimately want to create connections with others. It is a root element of our being. If people can’t understand what they’re reading due to overly-complicated language, they simply won’t connect with it. As advertisers, we should be taking it even one step further. Whether you’re selling a product or drawing people into a story, empathy can be a powerful tool. Used correctly within your headline, it can increase trust between you and your customer and subtly pique their interest without them even realizing it.
Consumers don’t realize they need something until it’s phrased as a question: Looking to upgrade your car? Did this celebrity divorce their spouse? Suddenly, they’re all scrambling to discover the answer. Questions in ad headlines can invoke doubt, and doubt leads to an increased desire for self-assurance.
Be Inspired By Social Trends
The latest trends and fads aren’t just restricted to “young kids these days.” It’s crucial that we’re constantly on top of the ever-changing wave of social trends. Capitalizing on them could mean a surge in traffic and solidify you as a leading competitor. Just remember that trends come as quickly as they go. It’s crucial that you’re not harming your brand by running outdated ads with “expired” headlines.
At the end of the day, what works for you may not work for someone else, and it’s imperative that you recognize your own personal strengths and utilize them fully. What makes AdRizer so successful is our ability to work together as a team. Our combined strengths allow us to create masterful headlines, ads, and anything else we put our minds to.