A clock may only be as effective as the cogs that comprise it, but the same can absolutely be stated about an effective business. While there are so many working parts and various principles that a successful business must possess and employ, collaboration and communication remain of utmost importance. After all, it was the collaborative process between such legends of filmmaking like The Godfather director that gave George Lucas the insight he needed to make his little 1977 space adventure one of the greatest film achievements of all time.
Collaboration can make or break a company, and here at AdRizer we’re dedicated to working both within our own departments and with other departments to become some of the best traffic acquirers and content developers in the industry. In a day and age where communication has largely come down to social media and messages sent via wifi signal, we here at AdRizer still believe in moving from desk to desk to work together to achieve our goals. Whether it’s to discuss traffic stats or last night’s football game stats, that cooperation is still very much alive and thriving.
Why are we experiencing high exit rates on this article? How can we improve this campaign for greater revenue? If something isn’t quite accurate with our tracking platform, one of our stellar engineers emerges from the engineers’ cave-like room to communicate with the media buyers about the issue.
How It All Comes Together
It all starts with the writers who conjure up some traffic-optimized content. That content might go through various stages of planning in order to emphasize exactly the right part of the story that’ll keep people interested. That process typically involves the media buyers who know from experience what angles usually do or don’t work. Furthermore, those media buyers will get together with senior media buyers and media analysts to discuss the client-based side of the company.
When AdRizer made the decision to focus heavily on buying and analyzing for clients, that inter-department collaboration increased fivefold. Now we’re constantly asking questions — “How many slides does the client want?” “How can we create more effective ads?” — in order to deliver some top-notch results.