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Get an insider perspective from the minds of some of our very own employees.

The Inner Workings of a Tracking Pixel

David Chatzistamatis   
Dec 13
If you’ve seen any iteration of the classic Peter Pan story, you’ll know that everyone’s favorite unaging hooligan is followed around by a little pixie fairy. Pixie, pixel — very similar sounding words. So what? Well, as it turns out Tinkerbell the pixie is similar in concept to a tracking

A Technical (But Not Too Technical) Summary of What We Do

David Chatzistamatis   
Dec 11
If one were to glimpse our wifi password, it would reflect (albeit in a very tongue-in-cheek manner) what we here at AdRizer exactly do. While we obviously cannot divulge the key to our source of power, what we can say is that it’s a very modest and basic reflection of

Timing is Everything: The Art of Raising Blog Engagement

Derkia Thomas   
Dec 05
When it comes to making the most out of your website and blog posts, most tend to concern themselves on deciding what essential material to cover. While content is important, take full advantage of the work you create by honing in on more —  strategic timing. What should you post?

The Importance of A/B Testing Your Content Marketing Strategy

James Bixby   
Nov 29
With the explosion of online media, there is an enormous amount of data being shared for the online consumer, making it more challenging for marketers to get their coveted attention. As your target consumer is bombarded with marketing messages from various sources, you need to have a go-to strategy to
Remarketing for Black Friday and Cyber Monday – AdRizer

Ad Tech and Black Friday – Remarketing to Win Sales

Olivia Haymond   
Nov 16
In our last Ad Tech + Black Friday blog post, we covered the use of Google Analytics Content Experiments and how they can prove to be extremely useful when it comes to designing a landing page that works for your target audience in a timely manner. Today we’re going to
AdRizer Sarasota Ad-Tech Company – Slack Communication

We’re “Slacking,” Just Not on Our Work…

Olivia Haymond   
Nov 07
I think it’s been well-established that AdRizer is not your average Ad-Tech company. From skateboarding around Downtown SRQ with co-workers to getting to have a paid lunch, AdRizer is committed to defying normalcy, so why would it be any different when it comes to our company-wide communication? Sure, any normal

Land Your Dream Job

Derkia Thomas   
Nov 01
My Story   As the girl who over plans life, I never saw any of this coming. When I say over plan I mean I plan down to my reactions for conversations that are 99.998% likely to never happen, but I’d like to be prepared just in case. With that

The Benefits Of A Great Work Culture

Gabrielle Nagengast   
Sep 26
Want to love your job? Feel like you are a vital part of a team that not only works their butts off, but that also knows how to let loose and have a good time? Dedicating yourself to creating something and having a purpose are crucial parts of feeling like
Open Books

The Value Of Research

Katy Bryan-Beachler   
Apr 04
When creating content for advertisements, it’s not just about being unique. In some ways it can absolutely pay off to put a unique twist on a popular headline. But coming up with a brand new topic for new campaigns isn’t something that should be done willy-nilly. At least a little
Black Keyboard

We Are Storytellers

David Chatzistamatis   
Apr 04
We are storytellers. At the deepest level of our basest human creative intellect, we are crafters of intricate worlds and fantastical concepts – miners of narrative gold; prospectors of intrigue; refiners of concepts. We dig in the hewn bedrock of modern storytelling to extract the appeal that people will be
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